The Case for a Better Meal Kit


It’s that point of 12 months once more. Meal equipment ubiquity has hit an all time excessive, and residential cooks throughout the town are seemingly spoiled for alternative relating to new subscriptions. Meal kits are an effective way to get a constant home-cooked meal. However let’s be sincere: these dinners aren’t impressing anybody whilst you eat in entrance of the TV ready for the pandemic to be over.

However extra frustratingly all of it simply appears to be… the identical. Identical offers. Identical recipes. Identical ice packs. Identical adverts of greens artfully posed round a cardboard field.

This sea of sameness comes from a cookie-cutter enterprise mannequin, the place elements are shipped from a manufacturing facility, repackaged, after which shipped on to your door. Meal kits all depend on long-term subscriptions to interrupt even, and identical to a cable TV supplier they’re sort of hoping you’ll be too lazy to cancel.

So with a purpose to undo the shortcomings of meal equipment homogeneity, it should take an undoing of the core enterprise mannequin itself. And that’s precisely what Housemade has completed. A meal equipment by the cooks that introduced us Simply Salad, the service makes use of the restaurant’s many places for prep and achievement. And that one little change makes an enormous distinction. Listed here are a number of the ways in which Housemade is taking the uniformity out of meal kits.

No Dedication

Just Salad

As a result of Housemade is operated out of Simply Salad eating places, they don’t depend on long-term subscriptions or minimal orders. Clients can now select from single or a number of serving meal choices and have it delivered in about an hour. Which means no extra scheduling meals two weeks upfront, or forgetting to cancel that subscription you haven’t utilized in weeks. And the one serving choice means you’re not dedicated to leftovers for those who’re residing alone.

Housemade comes from a restaurant, so you’ll be able to really feel assured figuring out you may be having fun with scrumptious meals made with recent, restaurant high quality elements which might be ready in home every single day.

No Prep

Just Salad

Most meal kits make you pay $15 for the privilege of chopping an onion. It’s nearly like they’re utilizing “studying to cook dinner” as an excuse to not do the exhausting half. At Housemade, the road cooks care for what they do finest––slicing and dicing. That approach prospects can follow the enjoyable a part of placing it multi function pan and making the magic occur. All of their meals could be assembled and prepared for Instagram in 10-Quarter-hour.

No Plastic

Just Salad

One of many largest complaints of the mail order mannequin is the extreme use of packaging and freezer baggage. However as a result of Housemade comes by courrier, they’ll skip all that literal rubbish. In actual fact, Housemade makes use of 91% much less packaging than the typical mail order meal equipment, and the minimal packaging they do use is both recyclable or compostable. Which means no cardboard muddle, no ice packs, and nothing that goes to the landfill. The corporate additionally offers specific disposal directions on their recipe playing cards, and the product labels are water soluble. Significantly, they disappear after 15 seconds in working water.

Just Salad

Housemade is just not one other meal equipment. It’s a meal equipment the way in which it ought to be. Attempt it each time at

This publish is a sponsored collaboration between Simply Salad and Gothamist workers.