NYC Launches $30 Million “NYC Reawakens” Tourism Campaign


New York Metropolis needs everybody else within the nation and world to know that it is (re)open for enterprise—immediately, Mayor Invoice de Blasio and the town’s advertising arm, NYC & Firm, introduced a brand new $30 million tourism marketing campaign.

“Tourism accounts for a whole lot of hundreds of jobs on this metropolis, and constructing a restoration for all of us means welcoming vacationers again to the best journey vacation spot on the earth,” de Blasio stated in a press release. “The ‘NYC Reawakens’ initiative will present vacationers in every single place that New York Metropolis will not be solely able to host them – it’s making a fairer, higher, and extra vibrant metropolis than ever earlier than.”

Earlier than the pandemic, about 400,000 jobs and $70 billion in financial exercise had been attributed to tourism. The NYC Reawakens initiative goals to assist jolt the financial system, and is ten occasions larger than their normal advertising marketing campaign; the Wall Avenue Journal reviews that the eight-figure plan is funded by federal stimulus cash.

Based on NYC & Firm, the town’s tourism reached its excessive in 2019, with 66.6 million complete guests (53.1 million home; 13.5 million worldwide), however dropped to 22.3 million in 2020 (19.9 million home; 2.4 million worldwide). They imagine 2021 guests will complete 36.4 million, and enhance considerably in 2022–presumably due to vaccines—with 57.2 million, adopted by an estimated 64.7 million in 2023 after which 69.3 million and 72.4 million in 2024 and 2025.

The marketing campaign highlights the town’s “new outside eating scene,” cultural packages, and vacationer companies like lodges. Lively resort room stock is predicted to develop to about 110,000 common rooms this yr, after falling to 88,000 final yr. NYC & Firm says that over 100 new lodges throughout the 5 boroughs are in growth. Press supplies tout the brand new Margaritaville Resort in Occasions Sq., for instance — an “island oasis” with 234 rooms and an out of doors pool.

A woman looking at a vibrant modern art installation


Estamos Bien La Trienal exhibit at El Museo del Barrio

Michael Palma Mir / El Museo del Barrio

They’re additionally placing a highlight on the return of Broadway in September (with reveals like Ideas of a Coloured Man and Mrs. Doubtfire); the Tribeca Movie Pageant; present artwork reveals, like Yayoi Kusama on the New York Botanical Backyard and el Museo del Barrio’s La Trienal, in addition to future ones, like Frieze and the Met’s Costume Institute present; and Restaurant Week (which can be a month, July Nineteenth-August fifteenth). There may even be messages about distancing and limiting capability as a way to “keep effectively.”

Within the late Seventies, the town launched its I Love New York marketing campaign to spice up tourism, which is the place the now-beloved Milton Glaser emblem got here from… and perhaps you do not forget that music: