Data Watch: Where Mayoral Candidates Are Getting Their Money & How They’re Spending It


With only a few weeks to go earlier than Major Day, some top-tier mayoral candidates are getting into the final closing stretch with a wholesome chunk of cash, whereas others are struggling. We broke down the most recent figures from the town Marketing campaign Finance Board (CFB) present to provide a way of the monetary form these candidates are in, their funding streams, and the place these {dollars} are going.


The map beneath reveals Brooklyn Borough President Eric Adams in the very best monetary form, holding onto $5.2 million in money, with metropolis Comptroller Scott Stringer, and former Wall Avenue financier Ray McGuire not too far behind. However coming in useless final is Maya Wiley, the civil rights legal professional whose marketing campaign is holding onto simply $1 million.

Within the beneath graph the precise arrow reveals how a lot was raised and the left arrow reveals what stays. It is price noting that whereas the graph reveals McGuire had raised $9.7 million, he has a complete of $11.7 million in funds after taking out a $2 million mortgage. Additionally, the figures do not but replicate the matching funds the candidates are poised to obtain by the tip of this week.


The desk beneath reveals candidates have devoted a big chunk of their funds towards tv adverts, with Stringer and Andrew Yang budgeting thousands and thousands of {dollars} for advert buys. Although McGuire’s marketing campaign reveals it has spent $854,716 in adverts, he has additionally spent greater than $4 million on marketing campaign consultants, a few of whom concentrate on producing these adverts.

Whereas Wiley could also be among the many high candidates with the least sum of money, figures present she has spent essentially the most on employees — a complete of $1.2 million, greater than some other candidate.

It is also price noting that inner polling has been an enormous line merchandise for among the candidates. They embody former housing secretary Shaun Donovan, former metropolis sanitation commissioner Kathryn Garcia, Yang, Stringer, and Adams all setting apart cash to find out their place within the race.


Whereas candidates are measuring the power of their campaigns by inner polls, they may additionally decide their recognition by the variety of contributors. Up to now, it seems Yang has the very best variety of donors, adopted by Wiley. However that is additionally as a result of the candidates are usually not getting a lot from their contributors. For instance, 684 folks have contributed lower than $5 to Yang, lending the looks of broad assist. Wiley had 486 donors giving $5 or much less. Whereas Yang does have the very best variety of donors giving $5 or much less, he additionally has essentially the most variety of donors giving $100 and up. And whereas McGuire has essentially the most funds, with $11.7 million (with assist from that $2 million mortgage), he has the fewest variety of donors. Have a look:

Donations have been sizable for McGuire, who’s elevating funds with out assist from the CFB’s matching funds program. The graph reveals 89% of his donors have contributed $1,000 or extra to his marketing campaign (the utmost allowable particular person contribution is $5,100). Donovan has the second-most variety of donors giving $1,000 or extra:


Whereas candidates are getting their cash from all around the nation, simply how a lot cash they obtain from New York Metropolis residents may give a glimpse into how sturdy their native assist is. Beneath is a map displaying simply the place the funds are originating in New York Metropolis per candidate. As soon as once more, the Higher West Facet and Higher East Facet have been a key funding supply, with McGuire popping out on high.

However Brooklyn has come out for different candidates together with Dianne Morales, Donovan, Garcia, and Adams. Yang has discovered success in Queens, whereas Stringer has essentially the most Bronx assist.

Donors with the title of legal professional have been variety to the mayoral candidates, significantly for McGuire, Stringer, and Yang pulling in six-figure totals from these within the authorized world.


Lastly a full breakdown of the candidates totals, the variety of donations, and dimension of their donations. Yang is main on the donation entrance.

The first is on June twenty second. Nonetheless undecided? This is a information to assist.