It is the Summer season of NYC, and if that is impressed you to enterprise again out to, say, Midtown, then it’s possible you’ll wish to hit up the brand new Lego Retailer Fifth Avenue, the place the purveyor of tiny colourful bricks can also be providing up a plastic tribute to New York Metropolis. The store, which opened Friday, options recreations of town’s landmarks, in addition to homages to its smaller charms, like a throwback subway token sales space.
The token sales space warns that there is not any “J play practice” service between Metropolis Junction to Pals Heart, so the C creativeness trains will probably be working as an alternative (an precisely complicated message from the Lego MTA). It additionally claims that “your subway system is the quickest, most secure and most cost-effective mode of transportation on the earth as we speak…” which extremely means that Lego is within the pocket of the transit company.
The brand new retailer, throughout from Rockefeller Heart, will enchantment to children and AFOL (Grownup Buddy Of Lego) alike. In truth, it is potential all grown-up Zack Zack the Lego Maniacs will get pleasure from it extra, as a result of not solely can they benefit from the replicas of the Brooklyn Bridge, the Empire State Constructing, Rockefeller Heart, 1 World Commerce Heart, and even a life-size yellow cab, they’ll construct their very own minifigures with a particular printer.
[A moment on minifigures: Those are the little Lego figures that come with sets, but Lego has also been selling them individually in blind bags. That means there’s a whole subculture dedicated to collecting minifigures and there are many, many videos and guides to help people feel their way around the bags to complete their collections or find rare ones. And, yes, the pandemic prompted a pause on and debate over blind bag feeling.]
Lego has additionally invoked some Broadway razzle-dazzle for the opening of the brand new retailer—they’ve created a musical quantity, that includes Tony-winning performer Renee Elise Goldsberry (Anjelica Schuyler in Hamilton, Wickie Roy in Girls5Eva) :
Different options within the retailer embody Slimer and the Keep Puft Marshmallow Man from Ghostbusters, Marvel Cinematic Universe tie-ins, an interactive expertise the place your minifig can go right into a Lego world. Not punk sufficient for you? Nicely, there’s even an East Village punk.
And do not miss the opposite nod to a mode of NYC mass transit: A reproduction of the New York Waterway ferry, within the East River beneath the Brooklyn Bridge. Guess the NYC Ferry was too sponsored even for the practically $7 billion Lego company to tackle.
The Lego Retailer Fifth Avenue is at 636 Fifth Avenue (at 51st Avenue).